The legal basis for the processing of your personal data depends on the purpose underlying the processing.
5.1 Technical administration of the website
The legal basis for the processing of personal data for the purpose specified above is Art. 6(1) lit. b of the General Data Protection Regulation (GDPR), provided a contractual relationship exists with you. Where no contractual relationship exists between the company and you, the legal basis for data processing is Art. 6(1) lit. f GDPR. A transfer of personal data (see figure 2) is necessary in order to establish a connection to the website and to display website content.
5.2 Provision of services
The legal basis for the processing of personal data for the purpose specified above is Art. 6(1) lit. b GDPR. We provide our services as part of fulfilling contractual obligations. We are unable to fufil or perform the contract with you if we are unable to process personal data.
The following services are available on our website for which we store personal data:
5.3 Google Analytics
The legal basis for processing personal information when using Google Analytics is Art. 6(1) lit. f GDPR. We require statistical information on the use of our website in order to make it more user friendly, to conduct audience measurements and to carry out market research.
This website uses Google Analytics, a web analysis service of Google Inc. (hereinafter: Google). Google Analytics employs so-called "cookies", text files, which are stored to your computer and which facilitate analysis of your use of the website. The information generated by the cookie on your use of this website is usually transmitted to a Google server in the US, where it is stored. Due to the activation of IP anonymisation on this website, Google truncates your IP address within the member states of the European Union and other signatories to the Agreement on the European Economic Area. Only by way of exception is a complete IP address first transmitted to a Google server in the US and truncated there. Google uses this information on behalf of the operator of this website in order to evaluate your use of the site, to compile reports on website activities and to provide the website operator with other services relating to website and internet use. The IP address transmitted by your browser to Google Analytics is not merged with other Google data.
You can prevent cookies from being stored to your computer by selecting the appropriate settings on your browser software; please be aware, however, that by doing so you may not be able to make full use of all the features on this website. Moreover, you can also prevent the data generated by the cookie relating to your use of the website(incl. your IP address) from being collected and processed by Google by downloading and installing the browser plug-in available at the following link: Browser add-on for deactivating Google Analytics. Browser-Add-on to deacivate Google Analytics.
In addition or as a supplement to the browser add-on, you can disable tracking by Google Analytics on our website by clicking on this link. This will install an opt-out cookie on your device. It will prevent Google Analytics from collecting information for this website and for this browser for as long as the cookie is installed on your computer.
We embed YouTube videos on some of our websites. The provider of the corresponsing plug-ins is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a site with the YouTube plug-in, a connection to the servers at YouTube is established. YouTube is thereby notified of which sites you visit. If you are logged into your YouTube account, YouTube can associate your surfing history to you personally. You can prevent this by logging out of your YouTube account.
If you have deactivated the storage of cookies for the Google ad program, then you need not be concerned about this type of cookie when viewing YouTube videos. However, YouTube also collects non-personal user information in other cookies. If you wish to prevent this, you must block cookies from being saved to your browser.
You can find additional information on data privacy at "Youtube“ in the provider's data protection notice at: https://www.google.de/intl/de/policies/privacy/
5.5 Google Maps
This website uses Google Maps API in order to visually display geographic information. When using Google Maps, Google collects, processes and utilises data on use of the map function by users. You can obtain further information on data processing by Google in Google's data protection notice. There you can also make changes to your personal data privacy settings in the data protection centre.
5.6 Use of script libraries (Google webfonts)
We use script libraries and font libraries on this website, such as, for example, Google Webfonts, in order to display our content correctly and in a graphically appealing manner on all browsers (https://www.google.com/webfonts/). Google Webfonts are used to avoid repeat downloads to your browser's cache. If the browser does not support Google Webfonts or blocks access, the content will be displayed in standard font.
Accessing script libraries or font libraries automatically establishes a connection to the provider of the library. It is theoretically possible - though it is currently unclear whether and for what purpose - providers collect data on these libraries.
You can find the data privacy guielines for the library provider Google here: https://www.google.com/policies/privacy/
If the Do-Not-Track feature is activated in the browser, no external Issuu plug-ins will be loaded without approval, only the reference to this option will be displayed.
5.8 Google ReCaptcha
5.9 Google AdWords
Our website uses Google conversion tracking. If you link to our website via an ad delivered by Google, Google Adwords places a cookie on your computer. The cookie for conversion tracking is placed on your computer when a user clicks on an ad delivered by Google. These cookies expire at the end of 30 days and do not serve to identify you personally. If the user visits certain pages on our website and the cookie has not yet expired, we and Google can detect that the user clicked on the ad and was routed to this site. Each Google Adwords customer receives a different cookie. Cookies therefore cannot be tracked via websites of Adwords customers. The information obtained with the aid of conversion cookies serves to compile conversion statistics for Adwords customers that have opted into conversion tracking. These customers learn the total number of users that clicked on their ad and that were routed to a page with a conversion tracking tag. However, they do not obtain any information that can be used to identify users personally.
If you do not want to participate in tracking, you can decline to allow the cookie from being placed on your computer -- using, for example, browser settings that deactivate the automatic placement of cookies or set your browser so that it blocks cookies from the domain "googleleadservices.com“.
Please note that you should not delete opt-out cookies if you do not wish to have measurement data recorded. If you have deleted all the cookies in your browser, you will need to set the opt-out cookie again.